“How much do you want?” asked my boss who, at the time, was paying me a pauper’s salary. And no benefits.
And I was asking for a raise.
I was a single mother of two young children working at a radio station deep in the Colorado mountains. It was “Ski Country,” and it had a sky high cost of living.
And I was not a skier. (Stick with me, this is relevant.)
My job involved getting advertising commercials on air at a 5-station network. I received sales contracts from the sales force and processed them through the specialized software so that the advertisements aired at specific times. I was the voice behind some of the commercials, and I also programmed the weather report for the network.
The position required me to be available for any issues on a 24/7 basis. I worked a minimum of 50 hours a week, plus weekends and holidays as needed (a couple of hours on Thanksgiving Day, and as late as 9:00 p.m. Christmas Eve). All this while raising two small children. On that pauper’s budget.
I was desperate but instinctively knew I couldn’t let on.
I told him what I wanted and he said, “Not a chance.” I told him I’d have to work elsewhere, and he said “Sorry to see you go.”
Quiet desperation succumbed to silent panic. Visions of the welfare office loomed in my brain.
And then it hit me…
Without batting an eye, I told him who he’d have to hire to replace me:
- Someone who understood the software;
- Someone who would work with the temperamental sales team (and get along with them);
- Someone who would work weekends;
- Someone who would work holidays; and most of all…
- Someone who didn’t ski and who wouldn’t call in sick after a fresh snow the night before.
He took a long look at me… and then asked again, “How much did you say you wanted?”I told him I wanted 33% more.
Saving time and money – a top priority
By clearly pointing out the benefits of keeping me on, I saved the station time and money. Time in hiring and training multiple employees to replace me, money in paying them as opposed to paying a mere $500 more per month for one employee (me).
I will do the same for you with my copywriting services. I will save you time and money because I am able to bundle my services at a direct cost-savings to you.
No need to hire multiple copywriters and consultants; my services encompass a wide range of projects that will allow you to spend your time growing your business.
I have spent my life writing. English was always my favorite subject in school, especially if it meant writing stories. Any classes that involved reading were also favorites, hence my love of research (a required skill for a copywriter).
Throughout my life, if I needed specific results, I preferred writing my requests, as I discovered early on that the written word was always more compelling than the spoken word.
Trained by some of the best
I have trained with the best through the American Writers and Artists Inc. (AWAI) training courses and affiliate programs, including, but not limited to:
- Carline Anglade-Cole, who won 2015 Copywriter of the Year at AWAI and who has been writing copy for the health industry for over 20 years. She is credited with dozens of promotion controls and is widely known for her successful “kick-butt” style of writing;
- Joshua Boswell, who has been copywriting for over a decade and who is the marketing genius who turned a near-bankrupt private Christian school into a success story with a 300% increase in enrollments;
- Nick Usborne, who has been writing copy for over 25 years and who converted his business to strictly online writing in the 1990’s.
I am a member of AWAI’s Circle of Success and Professional Writer’s Alliance.
Healthy living – a clear cut priority
I have many interests besides good health. I live in the country with two dogs, a cat and a few chickens. The view out of my office window often includes the neighbor’s cattle.
I am a gardener. I grow flowers as well as fruits and vegetables, and I believe healthy eating is the cornerstone to a healthy life. Reducing dependence on packaged, processed foods is an ongoing goal that I am pursuing, and my passion for food (and baking) helps me achieve that.
I eat chocolate every day. (Had to include it somewhere!), and I’m a photographer and a member of International Travel Writers & Photographers Alliance (ITWPA).
All of this to say that I am constantly doing research to figure out “a better way,” which is how I approach writing. I will find “the better way” to produce the best results possible for you.
Contact me today and let me paint your picture with my words while saving you time and money.
Because your success is my success.